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Prodware Blog: How can Software help a Small Business to Grow?

25 October 2013
In the current market, being a small business can be extremely difficult especially with flagging consumer confidence, tighter margins and increased competition. This means it is essential to have a solution which can help you to overcome issues and challenges.

To try and keep ahead of your competition, your business needs software which can give you an advantage. This can be provided by a number of different solutions, which are designed specifically to improve your productivity and maintain success.

Growing Tools

So that you are able to monitor the progress of your business, you need to have complete visibility across different areas of the business. CRM solutions can give you the ability to monitor Sales performance, see whether your Customer Service team are keeping customers happy, or if your Marketing campaigns are bringing in new customers. This has a significant impact on tracking how your business is doing and where, if any, things need to be improved.

ERP software provides businesses with the tools to improve functionality across all sectors of the business. The Dynamics AX and NAV solutions have been designed to increase productivity so you know that your financial team are effectively managing costs and invoices, whilst employees can collaborate more easily and effectively. Giving your company the visibility to across all business processes ensures all areas contribute towards the business’ success, so no matter what department a user works in, they have the right tools to streamline their day-to-day work.

Within a small business, maximising productivity is the key to growth. Your business cannot afford for employees to be spending too much time on repetitive tasks, which can prevent them from being proactive within their role. The right ERP and CRM solution can help your employees to keep on track with their workflow, as well as reducing administrative tasks so they can focus on the crucial elements of their job. Productivity within the workforce will help your business in the long run, with your staff doing the most they can to drive brand awareness and profit. Software is important for streamlining your business and improving cash flow which can free up your company’s capital to increase growth.

The ideal solution for many small businesses will be able to support and enhance your business goals, so that you are more likely to achieve them. This can keep the objective of moving ahead as opposed to standing still, which is essential for small businesses within a competitive and changing market.

A Changing World

The technology world is constantly changing and it does become quite a task to keep up-to-date with new innovations. The solutions of today have been designed to be integrated with new devices, and implemented in new ways, in order to make you work more effectively. As you will be aware, smartphones and tablets are having an even more prominent role in the workplace. They are actually being used as a tool for remote-based staff, to enable them work from home or to collaborate with customers, so it is important that your ERP or CRM software is available on mobile devices. Embracing mobile technology will differentiate your business in the eyes of customers, knowing that they can reach out to you outside of the office.

How do I do this?

We at Prodware know that growth is one of the most vital goals for small businesses. To be able to reach this objective it is essential that your software is able meet your needs and requirements. So that you have greater control over the business, increase your margins and continue to grow as a company, you need the right solution to meet these demands. At Prodware we can help you to find the solution which will meet your requirements with choosemycrm and choosemyerp.