This April marked the launch of Microsoft Dynamics AX 2012 AX R3, the latest update to the comprehensive ERP solution from Microsoft.

Over the years, Microsoft have been able to grow their Dynamics AX community to over 20,000 customers across more than 36 countries. The size of their community has allowed them to see a whole range of customer requirements. This had led them to make new advancements in their latest version of Microsoft Dynamics AX, which sees Microsoft focusing on providing ‘Amazing Customer Experiences’. 

Businesses who choose to use this version will benefit from enhanced engagement with customers on their terms, the ability to run agile operations to exceed your customers’ needs and to expand your business to better serve your customers.  They are placing the customer experience at the heart of the software and ensuring your business needs are being met.

Benefits of Dynamics AX 2012 R3

Engage with Customers on their terms

There is an increasing demand from customers for a seamless shopping experience across channels and an unprecedented degree of interaction with consumer brands. With this in mind, Microsoft Dynamics AX 2012 R3 delivers mobile experiences which provide differentiating customer-facing experiences.

Satisfy changing Customer needs

The updates in the software have been made with the understanding that many businesses want to respond to fast-changing business conditions and move quickly to capitalise on new opportunities. This will enable your business to satisfy the changing needs of your customers and to ensure you can continue to grow in your market.

Serve your Customers better and expand your business

Growth is always important to businesses, regardless of what industry they are in. With this in mind, Dynamics AX 2012 R3 allows you to grow into new markets and new customer segments. You are able to blend in new acquisitions and new lines of business, without sacrificing enterprise-wide visibility and process controls.

What new features can I expect from Dynamics AX 2012 R3?

Taking feedback from users into consideration, the latest version of the Dynamics AX software has new features for your business to use and benefit from.

Your business can create seamless omni-channel engagements, with the ability to handle multiple languages and storefronts. Additionally, with understanding how important it is for businesses to provide meaningful services and advice to customers, Microsoft has included the ability to efficiently capture data in the solution so that your users have the information they need to work with your customers.

Microsoft understands the importance of social media for businesses and so they have included social channels integration in Dynamics AX 2012 R3. This inclusion means that you can incorporate social sites, such as Facebook and Twitter, into your campaigns, allowing you to connect with customers in an informal manner.

The new version of Dynamics AX also considers the changing role of purchasing online and how many businesses are beginning to rely on online shopping for their sales. The ERP software now offers e-commerce features, including wish lists and unassisted sales. Not only does your business benefit from the ease of sales without much assistance from your sales team, but your customers are happier as they can easily purchase products and items quickly.

One of the changes in the latest version of the AX solution is that Microsoft have included Warehouse and Transportation capabilities, helping businesses to keep logistics and transportation costs low. Taking into consideration how vital it is to keep costs in the business down, they have also included timely end-to-end visibility into supply chain operations and demand forecasting which allows your business to balance inventory and operating expenses, whilst being able to forecast demand based on previous data. The combination of Microsoft SQL Server and Microsoft Excel allows you and your users to view, visualise and edit the forecast data. This means the analysis and utilisation of the data can be more effective and aid decision-making more effectively.

Insight into your global supply chain is now included in Dynamics AX 2012 R3, which is an important feature for international companies. The software allows you to deploy organisational best practices to new geographies easily and quickly, providing your business the ability to grow and expand. The Master Data Management capabilities can support your business’s decentralised global installations.

With this latest version of the AX software solution, you can easily innovate products and services, as your business will have the flexibility and insight to drive innovation that improves business operations.

How can Prodware help?

As Microsoft’s largest partner in Europe, Prodware has unrivalled experience in Dynamics AX. We are able to support you at every stage, including consultancy, development, implementation, support and account management to ensure you are getting the most out of the solution.