Augmented Reality is the result of using technology to superimpose information – sounds, images and text – on the world we see; using smartphones, tablets, or other devices. In retail scenarios we see customer experience transformed with the ability to overlay products in their reality pre-purchase; providing retailers with a USP and reducing costly returns.
VR displays objects in 3D that can be viewed, enlarged, rotated from any angle. A revolutionary step in purchasing behaviors where consumers can visualize and even try something on before buying it. Virtual Reality provides a complete immersion experience with the use of VR headsets that shuts out the physical world.
MR combines elements of both AR and VR, where real-world and digital objects interact. In business use, we see Mixed Reality supporting engineers and manufacturing R&D to execute their work in a more productive, precise and cost-effective way (e.g. Microsoft Hololens).
Augmented Reality and Prodware
Prodware embraces these variations of “realities” in the innovative technology we support our customers with.
Microsoft Hololens is an important part of our Connected Field Service toolkit. For example, Prodware has helped Siemens’ field service technicians to assess the nature of a maintenance call in full 3D display identifying which parts need to be repaired or replaced. The field service technician sees safety tips displayed directly on the machine he is working on to prevent any work-related accidents and can connect with a remote senior support officer for assistance.
Plus, Prodware’s partnership with Hexa supports retailers and distributors to showcase their products with 3D models to modernize their digital shop-front. Hexa’s innovative platform automatically converts existing photos and metadata into accurate AV/ VR /3D web compatible assets for an immersive customer experience.