Microsoft Dynamics 365 Commerce

Personalized, seamless shopping experiences across physical and digital channels.

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Microsoft Dynamics 365 Commerce
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What do Retail and Commerce Need to Succeed Today?

The physical and digital worlds have converged and with it so are retail channels. Retailers must embrace digital transformation to thrive in today’s competitive environment. It is essential to combine the best of digital and in-store to deliver seamless, differentiated and personalized buying experiences.

Microsoft Dynamics 365 Commerce is a unified retail solution delivering end-to-end omnichannel commerce across e-commerce, stores, and call centers. It connects physical and digital retailer operations, enables personalized customer engagement, boosts employee productivity, improves revenue, and optimizes retail and supply chain operations to reduce costs and drive efficiency at scale.

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AI Capabilities of Microsoft Dynamics 365 Commerce

Dynamics 365 Commerce uses AI to personalize retail, optimize operations, and create seamless customer journeys - driving smarter decisions!

Personalized Customer Experiences

Copilot generates and enriches product content to engage and educate customers, with more AI features that use behavior data to personalize recommendations and promotions.

Improve Product Discovery and Attach Rate

Increase upsell and cross-sell opportunities using intelligent product recommendations and Azure AI Search to power contextual discovery across online and in-store experiences.

Respond Faster to Customer Needs

Deploy AI-powered chatbots with Microsoft Copilot Studio to answer questions, resolve common issues, and support customers continuously, day and night.

Intelligent Inventory Management

Dynamics 365 SCM integration uses predictive analytics to optimize inventory, forecast demand, and prevent stock issues.

Contextual Associate Intelligence

Copilot summarizes product, customer, and transaction context at point of sale, helping retail teams act faster to set prices and margins.

AI Capabilities of Microsoft Dynamics 365 Commerce

Transform Retail with CX Excellence

Discover the key trends and strategies for optimizing customer engagement at every step.

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Benefits of Microsoft Dynamics 365 Commerce

Engage Customers Across Channels

Deliver consistent, personalized journeys across store, web, and mobile. Enable seamless omnichannel retail so customers buy anytime, anywhere, on any device.

Build Loyalty and Exceed Expectations

Unify commerce channels to give customers flexible buying options, including online purchase, in‑store pickup, or home delivery, with consistent experiences.

Streamline and Optimize Your Retail Operations

Create seamless, personalized experiences with built‑in AI; streamline supply chain, optimize inventory and operations, and fulfil orders on-time across channels.

Features of Microsoft Dynamics 365 Commerce

Omni-channel Experience

Deliver a seamless, unified shopping experience by connecting digital, in-store, and back office operations on an omnichannel commerce platform.
Streamline retail management across channels via a connected marketing and commerce platform—providing a single view of content, assets, promotions, inventory and pricing management.

Digital Commerce

Create engaging, intelligent digital storefronts with built-in web authoring, content creation and easy-to-use development tools.
Better engage shoppers by delivering personalized, appealing web experiences with content-driven commerce strategies.
Help customers find products easily—both online and in-store—with intelligent, context-aware product search.

Real Time Business Intelligence

Track inventory centrally, managing product info, categories, assortment, and pricing. Use advanced analytics and machine learning to make cost-effective supply decisions. Forecast demand accurately with insights from sales, marketing, and purchase data. Streamline sourcing and replenishment to secure the best vendor prices and know the optimal time to restock.

Actionable Customer Insights

Transactional data in Azure Data Lake powers analytics and insights. Microsoft Dynamics 365 Customer Insights gives a 360° customer view by unifying transactions, behavioral, and observational data. Empower employees with AI-driven recommendations, loyalty programs, and insights to build relationships. Maximize profitability with AI intelligence to deliver the right products at the right time and price.

Customer Experience

Develop customer loyalty programs and wish lists to strengthen brand image and retain customers. Offer choice and convenience with connected ordering and fulfillment tools. Personalize experiences across retail channels, exceeding expectations with tailored product selection. Using AI and machine learning, Dynamics 365 Commerce analyzes customer data to build detailed profiles, enabling marketing teams to deliver personalized content and campaigns.

Efficient Promotions and Merchandizing

Define product, category, catalog, customer, or channel-specific pricing and discounts. Manage omnichannel sales promotions by store, catalog, or customer group with real-time sales and cost data. Boost conversions with AI-driven ratings and reviews, and expand choice via endless aisles, giving access to your full catalog in-store or online regardless of stock or location.

Industries Where We Deliver Commerce Excellence

  • Centralized product management: Unified management of subscriptions, licenses, and digital products.
  • Frictionless customer journeys: Seamless customer purchasing and renewal experiences.
  • CRM & ERP data integration: Integration of commerce data with CRM and ERP for accurate invoicing and reporting.
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Retail, Distribution & E-Commerce

Real Retail and Commerce Transformations in Action

FAQ

Dynamics 365 Commerce connects e‑commerce, in‑store, call center, and marketplace channels so organizations can manage operations and customer interactions consistently across all touchpoints.

It uses Azure AI for intelligent product recommendations, Copilot for automated product descriptions, Chatbots for 24/7 customer service and machine learning for customer insights to boost conversions and personalize engagement.

It integrates with Dynamics 365 Finance and Supply Chain Management to streamline operations, pricing, inventory, and fulfillment.

The platform offers detailed product pages, flexible options (size, style, color), and AI-driven recommendations for easier shopping.

A cloud‑connected POS enables mobile selling, self‑checkout, and access to product, inventory, and customer data.

Dynamics 365 Commerce offers MPOS and Cloud POS for fast in‑store sales, returns, customer orders, product search, and customizable screen and receipt layouts.

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Dynamics 365 Commerce
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Why Prodware?

With hundreds of customers in the service and retail industries, Prodware brings global expertise in operational, collaboration, and productivity technologies. Combined with deep sector knowledge, we deliver the right commerce software and services to support your customer and employee experience strategies.

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