Bertrand Launay joins the Prodware Group

January 28, 2022

The Prodware Group, leading digital transformation enabler supporting the digital journey of companies, announces that Bertrand Launay has joined the company as Corporate Vice President & Group Revenue Partner and new member of the Executive Committee reporting directly to the CEO.

Graduating from the ESCP Europe Business School, Bertrand Launay has held different executive positions at IBM, HP and SAGE. He then joined the ranks of Microsoft and spent 19 years working for the software vendor in France and abroad. He was in charge of the Small, Medium, Solution & Partners division in France, Japan and in the Asia region. He then was Chief Operating Officer for Microsoft in India and then Managing Director in the Philippines and more recently held the position of General Manager One Commercial Partner in the Western Europe region.

Passionate about his job and very results oriented, acutely mastering the art of bringing operations and strategy to work together, Bertrand Launay will be tasked with defining and orchestrating the sales & marketing business policy to support a strong and sustainable growth strategy driven by both organic growth and acquisitions.

In a fast paced digital transformation market in constant flux, Bertrand’s expertise, experience, vision and extensive knowledge of the market are a valuable asset to the Prodware Group and its 2021-2025 strategy.

“I am delighted to be joining one of the leading European digital transformation enablers of companies and contributing to its business expansion and development. Prodware has many growth assets and I am deeply convinced that together we will rise to the challenge of addressing a market in constant flux. This opportunity is a new and exciting challenge for me.” – Bertrand Launay, Corporate Vice President & Group Revenue Partner.

bertrand launay

A graduate of the ESCP Europe Business School, Bertrand Launay started off his career at Metrologie. He then moved on to join IBM, HP, NEC and SAGE before spending 19 years at Microsoft. He has held various strategic positions at the Redmond-based firm in France and abroad: Division Director of Small, Medium, Solution & Partners – Microsoft France (2003-2008); General Manager, Small, Medium, Solution & Partners – Microsoft Japan (2009-2012); Vice President, Small, Medium, Solution & Partners – Microsoft Asia (2012-2016); Chief Operating Officer – Microsoft India (2016-2017); Managing Director – Microsoft Philippines (2017-2018); General Manager One Commercial Partner – Microsoft Western Europe (2018-2022).

About Prodware:

Whether it is enabling ambitious Cloud strategies, artificial intelligence driven decision-making solutions, IoT enabled applications, Prodware, with more than 3 decades of expertise and know-how, is in a class of its own. Prodware has always leveraged the latest technological advancements to help companies step into the future by building the business processes of tomorrow in the Retail, Distribution, Professional Services and Finance sectors.


Marie-Laure Laville
MLD Consulting
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Nathalie Leiserowicz
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