Founded in 1994, Zanders is a leading independent consultancy specializing in treasury management, risk management and corporate finance. With offices across Europe, the USA and Japan, Zanders partnered with Prodware to personalize event communications, improve attendance and strengthen lead generation and prospect conversion.
Zanders selected Prodware to modernize customer engagement and event marketing. By deploying Microsoft Dynamics 365 Customer Engagement, ClickDimensions and Howazit, the company aimed to create more personalized interactions, improve event attendance, and strengthen lead generation and conversions.
Zanders’ marketing team struggled to communicate with customers and prospects in a fast, relevant and personalized way around events. Attendance needed improvement, customer engagement remained inconsistent, and the lead generation process lacked quality and focus. This reduced conversion rates and limited the impact of follow-up interactions with potential clients.
Prodware supported Zanders with the migration to Microsoft Dynamics 365 Customer Engagement and its unified interface. It also implemented ClickDimensions for online marketing and Howazit to create more personal interactions with customers and prospects. These solutions improved communication, enhanced the event experience, and delivered more targeted lead generation with stronger conversion rates.