Group CEO and CVP Northern Europe
“Digital transformation is a massive opportunity for companies that need to rethink and reinvent the way they do business”
Alain Conrard is the Managing Director and has been a member of the Board of Directors of Prodware SA since 2005.
An IT graduate in Business Management (IAE), Alain boasts a solid experience holding various positions in consulting firms, service companies as well as in the software industry. He joined Prodware as Group Managing Director in 2003.
His collaborative leadership style and outside-the-box mindset elicit that required synergy to help drive Prodware’s ambitious growth strategy. Prodware has become the undisputed digital transformation enabler for mid-size companies and subsidiaries of large groups.
Passionate about new technologies, Alain has recently written a book called “Taking the Plunge! A Different Take on Innovation” and actively takes part in various industry initiatives for the mid size market that center around innovation. He is notably President of the Commission on Digital Strategies of the METI (professional gild for mid-size companies) and Vice President of the ETI Club (association of French mid-market companies) in charge of Innovation programs in R&D.
Finance & Legal Corporate
“Prodware enables organizations to surf the digital wave by generating new revenue and profit streams.”
Stéphane holds a degree in accounting. Fond of foreign civilizations, he pursued studies in parallel also majoring in oriental civilizations and languages. Stéphane began his professional career in 1993 working for PriceWaterhouseCoopers Audit where he carried out various audits for a period of 3 years.
In 1996, he joined OCA, a prominent consulting firm. In 2001, he created two accounting firms and carried out various missions for Prodware. In 2006, he took over the Administrative and Financial Department of Prodware and became Managing Director and Administrator in 2007 and 2010 respectively.
Stéphane’s extensive experience in financial management significantly helped steer Prodware in driving its ambitious growth strategy.
Corporate Vice President
Operational Marketing & Communication, BPSA, Chief of Staff to the CEO
“At Prodware, we consider every single day as an opportunity to grow beyond our limits.”
As Prodware’s Chief of Staff to the CEO, Marc Benero holds a pivotal role in driving Prodware’s ambitious development strategy. Marc assists the CEO in spearheading transformation programs supporting Prodware’s growth plan. He is in charge of modernizing business processes and applications, group governance, revamping the organization for continuous improvement and implementing the Scorecard policy measuring all-round performance.
Marc has more than 24 years’ experience in senior leadership roles across multiple industries as Program Director in the Automotive industry (Renault), Senior Manager (PwC – IBM), Global Account Manager (Microsoft), Sales Director (JDA Software), Business Consulting founder at Prodware and coaching for the Prodware start-up ecosystem to scale-up business growth.
Marc has always been at the helm of large-scale transformation projects setting up new business units and/or departments in challenging contexts. Marc is a key asset in helping Prodware reach its business objectives while improving overall performance.
CORPORATE VICE PRESIDENT – PRODWARE GROUP
CHIEF DEVELOPMENT OFFICER
“Supporting the group’s growth strategy by focusing on the financial, human capital and organizational fundamentals of the company.“
As Prodware’s Chief Development Officer, Patrick boasts an impressive track record in advising strategic accounts and in conducting ambitious business operations. He earned an MBA from the ESSEC business school.
His outstanding proficiency in Corporate Finance has led Patrick to conduct and coordinate several assignments in mergers & acquisitions, IPOs, Business Valuation, Due Diligence and Strategy Design & Implementation.
Patrick previously worked for Deloitte Finance in the Transaction Advisory Service as Director leading major M&A deals both in France and at the international level. He is a seasoned professional in M&A management with 20 years’ experience supporting Prodware’s group consolidation strategy while overseeing the development of our ambitious talent acquisition strategy.
Corporate Vice President
Products and Services Offering
“At Prodware, we see Innovation as a way of life, a “blue ocean” of creativity unleashing the growth potential of organizations.”
Eytan Hattem is Prodware’s Chief Innovation & Business Solutions Officer, in charge of building an end-to-end Innovative value proposition.
Eytan has been working for Prodware for almost a decade now, always involved at the forefront of anything & everything related to innovation and finding new business development paths. Eytan’s extensive experience in technologies and his unique business acumen make him the man of the situation when it comes to coordinating, planning and structuring GTM processes.
He has fulfilled a significant number of corporate positions focused on customer experience management, delivery and innovation.
Corporate Vice President France – Luxembourg
Frederic Champalbert is General Manager of Prodware France and Luxembourg and since 2021 has also taken on the role of Corporate Vice President.
Frederic Champalbert is a graduate of the INSEAD Business School (2011). He has embraced a career in sales working for prestigious software engineering companies and for SAP France. He also boasts significant international executive experience working for American software companies.
His hands-on experience in new technologies, his approach to business and management style are great drivers that will strongly contribute to supporting Prodware’s strategy of securing its position as the leading digital transformation enabler of companies.
Ian Mac Hueg Herlevsen
Corporate Vice President Western Europe
“In a period of constant transformation with strong impacts on our personal and working lives, handling and mastering technology and innovation makes all the difference. Prodware is the trusted partner that will make it happen.”
Ian Mac Hueg Herlevsen is Prodware’s International Business Development Director. Ian has a long history of holding senior executive positions in the Finance and Banking industry working for prestigious names such as BG Bank in Denmark and CDC Ixis in France.
Ian joined Prodware at the end of 1999. For close to 20 years, Ian has leveraged his solid experience as a Senior Executive embracing many leading roles within Prodware. Whether as Country Manager or Sales Director, Ian has spanned the many operational and strategic areas of the group tackling market & sales development initiatives while supporting the group’s growth strategy in his role as Executive Board member.
As International Business Development Director Ian is tasked with coordinating and driving cross-group initiatives leading the entire sales force in delivering and conveying Prodware’s new positioning strategy as Business Knowledge advisors and Digital Transformation enablers.
José María Sánchez
CORPORATE VICE PRESIDENT SPAIN
José María Sánchez is Corporate Vice President of Prodware Spain. As a seasoned IT professional, with more than 20 years of experience in the industry, José has been at the helm of Prodware Spain since 2005 steering the company to success and tripling its revenue over this period.
A graduate in Biological Science and also holding different postgraduate Masters in Spanish and English from top universities, he started out at Prodware Spain in 1998 after working in Sales at Fujitsu ICL in charge of business development.
Chema (his nickname) is well known in the Software Industry. He is member of the Board of Protectors in Teatro Real, a patron of the Madrid Vivo Foundation and member of the advisory board of different companies in the Retail, Legal and Media sectors.
Chema is committed to his team, customers and shareholders with innovation and business processes being among his strong suits.
Corporate Vice President CST and Eastern Europe
“Prodware provides that competitive edge to support our customers’ business applications with unique innovation anticipating upcoming changes.”
Stephan established a Nearshore Development Center in 2008 following one of Prodware’s acquisitions. It evolved to a Shared Service Center of over 70 FTE and contributes strongly to the Group’s EBIT.
His career has a strong technical foundation and since 1995, he has garnered a more hands-on practical experience in ERP Development, Consultancy and Project Management.
For the last 15 years Stephan has focused on General Management and represented Atos and Prodware in Steering Committees in a number of projects. Thus he experienced and helped to solve a variety of challenges faced by management teams. His hands-on experience in many different areas makes him that much more efficient and comfortable in different kinds of settings. Acting as a go-between between the boardroom and the work force, Stephan translates operational challenges into management essentials.
He is successful in taking on new challenges through his direct management style, his ability to put things into perspective and appreciating situations with his helicopter view. Bringing back momentum in troubled projects is a challenge that he likes to take and that has built his reputation.
CORPORATE VICE PRESIDENT AND GROUP REVENUE PARTNER
Graduating from the ESCP Europe Business School, Bertrand Launay has held different executive positions at IBM, HP and SAGE. He joined the ranks of Microsoft and spent 19 years working for the software vendor in France and abroad. In charge of the Small, Medium, Solution & Partners division in France, Japan and in the Asia region,he later became the Chief Operating Officer for Microsoft in India and then Managing Director in the Philippines. He more recently held the position of General Manager One Commercial Partner in the Western Europe region.
Passionate about his job and results-oriented; acutely mastering the art of bringing operations and strategy to work together, Bertrand’s mission at Prodware is to define and orchestratethe Sales & Marketing business policy to support a strong and sustainable growth strategy driven by both organic growth and acquisitions.
In a fast-paced digital transformation market in constant flux, Bertrand’s expertise, experience, vision and extensive knowledge of the market are a valuable asset to the Prodware Group.
CORPORATE VP AND GROUP OPERATIONS OFFICER
Our digital expertise allows us to cater to our relentless obsession, that of customer success.
Serge Masliah holds an Econometrics degree from the University of Paris X and the Insead (AMP) program. After pursuing an MBA degree in New York, he kicked-off his career working at Saari in the early 90s. As Product Manager, he started the Spanish subsidiary in Madrid. In 1997 Serge joined Sage as Director of Product Marketing. After holding various management positions, he was appointed Managing Director of Sage France in 2015, then Managing Director Southern Europe in 2017. In 2019, he took over as General Manager of Southern Europe for Kyriba supporting the software vendor’s growth plan in charge of both strategic accounts and the indirect channel.
As an experience-ready professional and communication expert, Serge has always contributed in developing the notoriety of the brands he has worked for. He has extensive experience leading strategic accounts across multiple geographies.
In his cross-functional role structuring and coordinating the overall business activity, Serge Masliah is tasked with turning Prodware’s strategy into an action plan with growth objectives, performance management metrics and annual planning of operations at the group level.