Understanding Social Engagement and its Commercial Importance
Social engagement has a role to play at almost every stage of your sales, marketing and customer service interactions
Social engagement involves establishing informed sales and marketing goals and actions. Clearly, comprehensive sales and marketing intelligence requires multiple tools and processes. Social engagement has a role to play at almost every stage of your sales and marketing including, sentiment analysis, product development, target market identification and segmentation, lead identification, lead nurturing, sales, customer care and support.