Microsoft Dynamics CRM

From Microsoft CRM to Microsoft Dynamics 365

Microsoft CRM is Customer Relationship Management solution. It allows you to have a holistic view of all your customer interactions with your sales, marketing, customer service and support teams while being fully integrated with Outlook and Microsoft Office.


From CRM to Dynamics 365

Microsoft Dynamics CRM is now called Microsoft Dynamics 365 for Sales, Marketing and Services. Dynamics 365 includes 6 different integrated modules: Dynamics 365 for Sales, Dynamics 365 for Marketing, Dynamics 365 for Customer Service, Dynamics 365 for Project Service Automation, Dynamics 365 for Field Service and Social Engagement.

These solutions may be sold separately or as part of the Dynamics 365 offering including ERP.

Microsoft CRM vs Dynamics 365: what is the difference?

With digital transformation and smart systems bringing in productivity levels that have completely disrupted markets and economies, companies need to gear up for the future. Dynamics 365 helps companies do just that with the latest state-of-the-art, intuitive and easy-to-use functionalities.

The Dynamics 365 suite provides both CRM and ERP functionalities enabling companies to manage all their front office operations from one single and unified platform. Moreover, Dynamics 365 is embedded with machine learning capabilities which allows the solution to learn without requiring specific programming to do so.

Dynamics 365 natively integrates with other communication tools such as LinkedIn and Power BI at the CRM level in order to identify and optimize the right decision makers, view data and generate detailed reports directly within Dynamics 365. Other tools like Microsoft PowerApps and Flow help users to create and personalize their app within Dynamics 365 without requiring any coding. 


Includes many different functionalities with the main ones being: pipeline and opportunities, pipeline optimization, sales process automation, automated sales and quote management and sales support documents..


Includes: campaign management, marketing lists, list segmentation, and a whole host of marketing reports.


Accesses a knowledge database of all the relevant information related to service contracts, email and automated reply management as well as automated routing.

Customer Service

Allows you to develop customer loyalty by providing your end users with easily accessible key information to help them give the best service to your customers.

Field service

Optimizes scheduling and planning of your field service teams equipping them with predictive tools that increase profits.


Allows for more efficient on time and on budget project management thanks to intelligent and integrated project tools.

Why choose Prodware?

We are ScoreFact certified on Microsoft Dynamics 365 for Finance & Operations. For more than 30 years now, Prodware has been building value and purpose for its customers fully grasping and leveraging all the technology advances and breakthroughs. We leverage Microsoft’s disruptive technologies by designing unique vertical offerings that meet your industry’s business challenges while giving your company a competitive edge. We support you all along your digital transformation journey with our holistic end-to-end value proposition. As a Microsoft Gold partner, Prodware is one of the leading enablers of Microsoft solutions in Europe while also a member of Microsoft’s Inner Circle. Membership in this elite group is based on achievements that rank the Prodware Group in the top echelon of Microsoft’s global network of partners for Business Applications.

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