Microsoft Dynamics 365 for Marketing

Convert your leads into business relations

Create and nurture leads, make smarter decisions and drive more qualified opportunities with sales and marketing applications on the same platform. Target the right audience and focus on the highest-priority leads thanks to Dynamics 365 for Marketing’s AI-driven segmentation to drive more conversions.

Microsoft Dynamics 365 Marketing

BENEFITS – Dynamics 365 Marketing

PERSONALIZE CUSTOMER JOURNEYS

Based on buyer preferences and their past interactions for a more tailored offering.

TARGET & CLOSE TOP ACCOUNTS

Conduct more personalized, account-based content, drive targeted campaigns and nurture activities.

MAKE INFORMED DECISIONS

Maximize ROI with prebuilt dashboards and marketing analyzers or build your own customer dashboards.

INNOVATE WITH AN ADAPTABLE PLATFORM

Foster innovation with an application that is very simple to personalize and connect.

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CAPABILITIES – Dynamics 365
Marketing

Microsoft Dynamics 365 Marketing créer une vue à 360° de vos clients

Create a single view of prospects/customers

Get a 360° view of every lead and monitor every touchpoint with contacts in real-time with data that is shared through Dynamics 365 and Adobe Campaign. Align marketing and sales with consistent content messaging to match your customers’ interests and drive conversions.

 Microsoft Dynamics 365 Marketing ameilorer l'experience client

Enhanced customer experience

Easily create professional emails with personalized messages and deliver campaigns at the perfect time to engage with your leads. Create and publish professional-looking landing pages to attract and capture website visitors as either contacts or leads.

 Microsoft Dynamics 365 Marketing campagnes multi-canaux

Multi-channel campaigns

Run targeted, multi-channel marketing campaigns with marketing automation capabilities that include email marketing, web landing pages, events, tele-marketing, SMS integration, LinkedIn integration, and other custom channels.

 Microsoft Dynamics 365 Marketing account based marketing

Account-based marketing

Allows sales and marketing to target high-potential revenue generating accounts. Target and reach out to different decision-makers with personalized content and nurturing initiatives to maximize revenue.

 Microsoft Dynamics 365 Marketing informations marketing

Marketing information

Use prebuilt dashboards and marketing analyzers to capture information quickly or create your own personalized dashboards to measure the ROI of a campaign. Leverage real-time user interactions to fine tune your customer journey. Collect social data like mentions, feedback, opinions to create impactful pitches for your campaigns.

FEATURES – Dynamics 365 Marketing

MULTI-CHANNEL CAMPAIGNS

E-mail marketing, forms, events and LinkedIn Connector to generate qualified leads.

LEAD NURTURING

Get a 360◦ view of every lead and monitor every touchpoint with contacts in real time.

INTEGRATED INTELLIGENCE

Lead scoring, dynamic segmentation, monitoring interactions, notifications enhancing and optimizing management of prospects.

DATA MANAGEMENT

Contacts and interactions are managed separately (sharding) for closer monitoring and richer data tracking.

CUSTOMER EXPERIENCE

Create a customer journey based on purchasing behaviors.

LINKEDIN

Automatically sync and nurture LinkedIn leads with the Dynamics 365 Connector for LinkedIn Lead Gen Forms app.

MARKETING PERFORMANCE

A single source of information for tighter monitoring of sales and marketing results.

EVENT MANAGEMENT

Get your event up and running quickly with ON24, a Dynamics 365 webinar partner. Use preconfigured dashboards to have a broad overview of your event-planning activities & results.

SOCIAL ENGAGEMENT

Build authority in social channels by sharing relevant content and driving targeted campaigns.

What’s inside…

PRODWARE ACCELERATORS

GDPR Accelerator

This accelerator walks you through your systems and helps organizations get GDPR-ready and compliant. It is a quick and easy tool to use helping you control GDPR implementation related costs. Consent management and automated workflows from intake to fulfillment to meet regulatory deadlines.

Why choose Prodware?

We have been around for 30 years and have acquired the expertise and experience in helping businesses drive transformation projects. We develop and deploy industry-specific solutions based on Microsoft technology. Our expertise in disruptive technologies and innovation help us provide the solutions and services you need to meet the challenges of your industry while gaining that sustainable competitive edge for your business.

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