Innovationbubble
Neuroscientific insights and behavioral solutions to improve customer and employee experience
Traditionally organizations focus on capturing conscious responses of consumers in order to develop their customer profiling, communications and customer journeys. However, human behavior is 80% driven by our unconscious, so your customers may be telling you one thing but doing another.
That’s why Prodware is wrapping up additional customer behavior insights and interventions from Innovationbubble into our Customer Engagement and Customer Experience services. These evidence-based insights reach into the sub-conscious to provide deep and meaningful support in audience targeting, segmentation and engagement.
You will then be able to adapt your branding, your communications, your products and services and even how you recruit staff.