Innovationbubble

Did you ever wonder why your customers don’t behave as they say or as you expect? That is because traditionally organizations focus on capturing conscious responses of consumers. However, human behavior is 80% driven by our unconscious, our hidden motivations, habits and emotions that guide our intuition.

So, armed with these facts do you think that your existing approaches of audience profiling, persona creation and customer journey mapping could be improved?

By adding this deeper insight based on behavioral science, you will be able to enhance the accuracy of your audience segmentation, attract and retain talent in your workforce, improve how you interact with your customers and employees and really understand their decision-making.

That’s why Prodware is wrapping up additional customer behavior insights and interventions from Innovationbubble into our Customer Engagement and Customer Experience services.  These evidence-based insights reach into the sub-conscious to provide deep and meaningful support in audience targeting, segmentation and engagement.  You will then be able to adapt your branding, your communications, your products and services and even how you recruit staff.

To understand why people behave the way they do, you need to measure the psychological needs and drivers of decision making.  Only then will you bring about a change in behavior.

Evidence based insights and practical interventions, so your business can develop more impactful and long-lasting services, products and behavioral change.

Tools and techniques to truly understand employees’ behaviors, motivators, and decision-making processes.