Microsoft Dynamics 365 Marketing

Marketing automation to personalize customer experiences and increase demand

75% of organizations show that customer satisfaction leads to revenue growth through increased retention or lifetime value (Gartner).

Create seamless experiences that increase lead generation, strengthen your marketing capabilities, and expand your sales opportunities with Dynamics 365 Marketing.
Easily orchestrate personalized multi-channel journeys that deliver the right message at the right time in the right channel to create rewarding relationships.

Microsoft Dynamics 365 Marketing

BENEFITS – Dynamics 365 Marketing


Generate and nurture more sales-ready leads by running targeted, multi-channel campaigns. Create customer journeys based on buyer preferences and their past interactions for a more tailored experience.

Align sales and marketing

Marketing automation, shared data, and business processes are connected to Dynamics 365 Sales to increase lead generation and productively nurture leads.


Improve automated marketing performance with AI-driven insights, lead scoring, and custom dashboards, plus gain a 360-degree view of customers through integration with Dynamics 365 Customer Insights.

CAPABILITIES – Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing créer une vue à 360° de vos clients

One customer view

Share one source of information about contacts, leads and customers to deliver a connected experience across the customer journey with Dynamics 365 Sales.
Identify, target, and close top accounts with personalized, account-based content and nurture activities.

 Microsoft Dynamics 365 Marketing ameilorer l'experience client

Enhanced customer experience

Control the design and impact of personalized customer journeys to increase customer engagement.
Manage time-sensitive emails.
Track relationships between customer journeys and marketing entities such as segments, emails and forms.
Send context-rich, personalized email messages that can be triggered by transactions such as purchases, returns, payments and more.
Create customer journeys that target contacts associated with a recent record change (such as a purchase).

 Microsoft Dynamics 365 Marketing campagnes multi-canaux

Multi-channel campaigns

Run targeted, multi-channel marketing campaigns with marketing automation capabilities that include email marketing, web landing pages, events, SMS integration and other custom channels.

 Microsoft Dynamics 365 Marketing account based marketing

Increased productivity and collaboration

Track and prioritize leads across all touchpoints with multiple lead-scoring models and sales readiness grades.
Increase productivity and improve coordination between marketing and sales with prebuilt workflows that automatically hand off sales-ready leads and drive follow-ups.
Quickly write and send marketing-branded emails to targeted recipients using the send now feature.
Simplify collaboration with familiar Office 365 tools, shared calendars, and cross-team visibility into campaigns and leads.
Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals.

 Microsoft Dynamics 365 Marketing informations marketing

Marketing insights

Improve marketing effectiveness with prebuilt dashboards and marketing analyzers – or build your own custom dashboards.
Test and choose the right content using built-in A/B testing and the ability to include fully rendered dynamic content. Send messages at the right time with smart scheduler, and improve open rates using spam score.
Better understand customer needs by monitoring the customer journey and gathering information using surveys from Customer Voice.
Target the right audience and focus on the highest-priority leads by leveraging data from Dynamics 365 Customer Insights.
Set up multiple lead-scoring models to enrich customer engagements.

FEATURES – Dynamics 365 Marketing


An attendee-facing web portal and registration, session, speaker, and venue-logistics management capabilities.

CUSTOMER journeys

Create a customer journey based on purchasing behaviors.

LINKEDIN integration

Target, nurture and view interactions using the Dynamics 365 Connector for LinkedIn Lead Gen Forms to bring captured leads into your system..


Identify prospects who match your best contacts. Dynamic segmentation, automated scheduling and lead scoring models provide focus.

customer insights

Apply AI to analyze customer data. Demographic, psychographic and behavioral data use segments from external sources.

email marketing

Visual email designer provides a layout editor for designing multi-column layouts. Test-send dynamic emails, create A/B testing versions.

What’s inside…


CEM GDPR accelerator

The GDPR accelerator enables organizations’ CRM to be compliant with GDPR regulations. The accelerator simplifies compliance with privacy requests from data subjects, with an easy to use interface for CRM operators, and logs all operations to comply with record-keeping requirements. This accelerator includes consents database management and search functionality to help your team quickly perform users’ rights.


CRM User Adoption service

Our CRM User Adoption service helps in a key element of any CRM implementation, for the long-term success and value from your business investment.
Critically, we support your organization before, during and after CRM implementation to ensure you get the true value of the latest technology.




Why choose Prodware?

As a Microsoft partner, Prodware has developed and implemented hundreds of Dynamics CRM and Dynamics 365 for Customer Engagement projects across Europe.
Our experienced R&D team work closely with our clients to develop solutions that suit their own client engagement needs.

Have a project? Let’s talk!

* Please select one of these options:

* Required: